Viva La Fiesta is Jacksonville’s biggest and only Hispanic festival, celebrating its 7th anniversary in 2025! This free, family friendly event brings the community together for an unforgettable day filled with Latin culture, live music, traditional dances, authentic cuisine, and vibrant art.

This year, the festival will take place on Sunday, September 21st from 1 p.m. to 7 p.m. at the Phoenix Arts & Innovation District (2320 N. Liberty Street). For the first time, the event will expand to both indoor and outdoor spaces, giving guests more opportunities to explore performances, vendors, and cultural showcases.

From salsa and bachata to mariachi and plena, the stage will feature high-energy performances that highlight the richness of Hispanic traditions. Food lovers can enjoy dishes from across Latin America everything from empanadas to tacos, pupusas to arepas while browsing local artisan vendors offering crafts, jewelry, and cultural products.

Details:
Sunday, September 21, 2025
1:00 PM – 7:00 PM
Phoenix Arts & Innovation District, 2320 N. Liberty Street, Jacksonville, FL
Free Admission

For sponsorship opportunities, vendor information, or general inquiries, contact yaya@yayaproductions.org or call 904-525-2063